Pay Per Click Management

One way to help increase the amount of targeted traffic coming to your website and enhance your presence on the search engines is to create a pay per click campaign through Google AdWords (which provides sponsored results for Google) or Yahoo! Search Marketing (which provides sponsored results listings to Yahoo! and MSN).

What a pay per click campaign is all about:

In efforts to take advantage of immediate results and traffic through the search engines, pay per click campaigns allow you to "bid" on chosen keywords for your website. Highest bid prices result in highest rankings. Each time a visitor clicks on your sponsored listing in the search engines, you are required to pay Yahoo! Search Marketing or Google AdWords the specified bid price for the keyword under which you were found. These campaigns require ongoing maintenance and a monthly budget dedicated to keeping your listings active. We can assist you in maintaining your campaign or train you to monitor and maintain your own campaign effectively.

Advantages of a pay per click campaign:

• Reach the top of the search engine listings immediately (instead of waiting months with organic listings)
• When combined with a successful organic search engine marketing campaign, you can find a noticeable differenced in conversions.
• Target more competitive keywords
• Focus your marketing efforts on highly qualified web traffic for your industry
• Track and evaluate your success with reporting statistics to increase the rate of conversions for your website traffic

Pay-Per-Click Maintenance Plans:

Juggling the maintenance of your pay-per-click campaigns on top of your other day to day sales and marketing efforts can be quite time consuming. USC's W³ Marketing team can free of the daily hassles of managing your keywords, your budget, and your success.

Here are some of the services our SEO marketing efforts will help your online presence develop.

• Research effective keywords for your business and industry
• Daily monitoring of your listings
• Consultation on increasing targeted website traffic
• Consultation on increasing the rate of conversion between your website traffic and sales